Social Media Marketing | A Game Changer for Businesses
Social Media Marketing | A Game Changer for Businesses
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend.
How Social Media help grow the business?
Social Media is used to get desired outcome. Either you are doing business, selling goods and stuff or offering services, you are manufacturing products or you are trading, you are running an NGO or you are running a local business Social Media can help you in a variety of ways.
Different businesses or services has their own targets and outcomes, Social Media helps them to interact with their desired target audience, Whatever is your purpose or objective from whatever you do Social Media can connect you to your desired prospect.
Here are some major Objective anyone can have:
- Awareness: Objectives that generate interest in your product or service.
- Consideration: Objectives that get people to start thinking about your business and look for more information about it.
- Conversions: Objectives that encourage people interested in your business to purchase or use your product or service.
Your Marketing Goals
You customers are on social media, they used their favorite social channels everyday and spend hours at their social profiles. Advertising your products and services can give you results in hours. We at The E Media always design unique, appealing, attractive and result oriented advertising campaigns that attract visitors, we always craft marketing strategy after a careful research. If you are looking for more customers you are at the right place.
If you want to increase your sales Social Media Marketing is the perfect way to reach potential audience to offer your products and services. Customers are everywhere you just need to tell them what uniqueness you can offer. How beneficial you are for them. The more people know about your business the more sales you can generate.
Social Media is used in all over the world; you can find potential markets online, you can target them by using any social channel or digital marketing platform. You can easily increase profit by offering your products & services to international markets.
Promoting a business today is not a big challenge now; there are billions of people from all over the world connected through social media. You can hit them using any social channel and can promote your business in days. You just need a marketing partner who can do it for you and to this we The E Media have perfect business development & promotion strategies.
Brands need promotion to sale their stuff in retail outlets, the retailers cannot afford to advertise for masses. To sale stuff Brands always need advertising & promotions. Social Media is the only platform to reach masses in any size of budget. Brand Promotion provides brand loyalty, brand awareness and high return on investment.
Social Channels & Our Services
Social Channels & Our Services
Facebook Marketing Services
With over 2 billion monthly active users, you are guaranteed to reach your desired audience through Facebook. Use the leading social media platform to grow your business.
Instagram Marketing Services
A picture says a thousand words. Use one of the most engaging social media platforms that over 60% of people use to discover new products. Start building your audience today.
Twitter Marketing Services
Increase brand recognition through Twitter. Twitter has over 330 million users and is used by all ages, from 18-64. Build trust and relationships through a trusted platform.
Pinterest Marketing Services
Use the best social media platform for businesses that sell consumer goods. Reach up to 400 million users, and an audience that is primarily middle-high income women.
LinkedIn Marketing Services
Reach up to 500 million decision-makers & professionals through the most popular social media platform for business owners. Most of LinkedIn’s audience is college educated & mature.
Google Plus Marketing Services
Google Plus is one of the top social media platform engaging more than 3 million people a day. Using Google Plus can promote your brand, products or services to potential clients.
Are you ready to start a trail?
Are you ready to start a trail?
What Is Social Media Marketing?
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.
There is no denying that Social media marketing has many advantages for startups and established brands. By regular updating the right social media marketing strategy, it will lead to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more. Your competition is already increasing on social media day by day, so don’t let your competitors take your probable customers. The earlier you start, the faster you see the growth in your business.
Social Media Marketing Services
Our social media advertising services help you generate immediate results on social media. We connect your products or services to thousands of people who may be interested in them. Our social media advertising services will allow you to leverage the most cost-effective and targeted form of advertising available today.
7 reasons why social media marketing is important for your business
Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity, as it makes it easy to spread the word about your product and mission.
Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. To get started, create social media profiles for your business and start networking with others. By applying a social media strategy, it will help you significantly increase your brand recognition. By spending only a few hours per week, over 91% marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened user experience. Undoubtedly, having a social media page for your brand will benefit your business and with a regular use, it can also produce a wide audience for your business in no time.
For an advertising strategy, social media marketing is possibly the most cost-effective way. Creating an account and signing up is free for almost all social networking platforms. But if you decide to use paid advertising on social media, always start small to see what you should expect. Being cost-effective is important as it helps you attain a greater return on investment and hold a bigger budget for other marketing and business payments. Just by investing a little money and time, you can significantly increase your conversion rates and ultimately get a return on investment on the money that you primarily invested.
Social media is a good way for engaging and interacting customers. The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered with ease. Moreover, communication and engagement with customers is one the ways to win their attention and convey them your brand message. Thus, your brand will reach more audience in real terms and gets itself established without any hassle.
When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. Since developing a loyal customer base is one of the main goals of almost any business. Customer satisfaction and brand loyalty typically go hand in hand. It is essential to often engage with your customers and start developing a bond with them. Social media is not just limited to introducing your product; it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can directly communicate with the business.
Social media plays a vital role in networking and communication platform. With the help of these platforms, creating a voice for your company is important in improving the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerized message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light.
One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. It is also considered as the most valuable advantage of social media. By observing the activities on your profile, you can see customers’ interest and opinions that you might not know otherwise if you didn’t have a social media presence. As a complementary research tool, social media can help you get information and a better understanding of your industry. Once you get a large following, you can then use additional tools to examine other demographics of your consumers.
For making your business more powerful, brand loyalty and customer satisfaction both play a major role, but it all comes down to communication. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them. Once you get a few satisfied customers, who are vocal about their positive purchase experience, you can let the advertising be done for you by genuine customers who appreciated your product or service.
One of the other benefits of Social Media is that it also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.
Social media presence is becoming a vital factor in calculating rankings. These days, to secure successful ranking, SEO requirements are continuously varying. Therefore, it is no longer enough to simply optimize your website and regularly update your blog. Businesses sharing their content on social media are sending out a brand signal to search engine that speaks to your brand validity, integrity, and constancy.
Digital Marketing Methodology
- Understanding your needs & objectives
- First of all we understand your business objectives and results you need against your marketing efforts and needs. We understand the processes of your business, work flow, products or services etc, your company and existing procedures.
- Research & Analysis on current business model, understanding business problems, gaps and your concerns about improvements.
- Identifying Target Market, audience
- Creating Marketing Strategy for you, Identifying Digital Channel, Budgets etc
- Creating Digital Contents. It might be Audio, Video, Text, Graphics etc
- Designing ads, creating campaigns, launching & executing campaigns, monitoring, evaluating, assessment and reporting the outcomes of Campaigns.
- Indicating Success or Failure reasons and factors.
Frequently Asked Questions
We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at anytime with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you.
There is a one-time setup fee. It is primarily for getting you setup on or end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We would also set up necessary advertising accounts for you.
If you are ready to get started, contact us. One of our sales consultants will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you a contract and get your campaign started asap.
Google Ads can be expensive to advertise. This is because they have a pay-per-click model, which means you pay each time someone clicks on your ads. However, this traffic is often high quality. The people you are advertising to are in search of your products or services, which is often worth the price.
We recommend our clients to consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one customer. With an experienced paid search manager, we believe we can help you acquire customers at a profitable rate over time.
Your social media manager will be monitoring your advertising campaigns daily. If ads are not performing well, we will pause them and tweak your campaign.
In addition, your social media manager will be optimizing your campaign as time progress. In most situations, we are running A/B split tests in your ad campaign. This is the process of testing multiple variations of your ads, and the audiences for the ads. By testing different combinations of ads, we are more likely to identify areas of efficiency.
You do not have to provide us with content. However, if you have content, we are happy to use it.
Your paid search manager can develop unique advertisements that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop advertisements to engage your audience.
The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.
Advertisers can pay partial payments if the contact period is more than one year. There is a setup fee payable in advance and payments for management & media buying.