Why Are So Many Businesses Struggling With Marketing Today?
The world is changing at an incredible pace. Every new trend is presented as the ultimate solution, and among these trends, social media has become a dominant force in modern marketing.
But an important question remains:
Why doesn’t social media marketing work equally well for every business?
The answer is simpler than most people realize.
People do not use social media to shop.
They use it to scroll, connect with friends, watch videos, and pass time. In between this activity, they are shown advertisements — usually every few posts — tailored to their interests.
If something looks interesting, they may like it, comment on it, or even click on it. But in most cases, they are not mentally prepared to buy, nor are they in a serious decision-making mindset.
Today, more than 90% of social media ads redirect users directly to WhatsApp or Messenger. This means the user suddenly shifts from casual browsing to a sales conversation. If the business has strong sales skills, a purchase might happen.
But let’s be honest:
In most cases, the customer was neither actively looking for that product nor urgently needed it. The decision was driven by momentary interest — and whether a sale happens or not, this behavior has become extremely common.
Now Let’s Talk About High-Intent Customers
Consider a different scenario.
You are experiencing a health issue and need a reliable doctor, hospital, or clinic.
You are facing a legal matter and need a trusted lawyer or law firm.
You want to build a house and are searching for a professional construction company.
Or you are planning a vacation and looking for a quality hotel.
In these moments, you don’t scroll social media.
You search on Google.
And Google presents businesses that match your need — through their websites.
This is the key difference.
Here, the user is not killing time.
They are actively searching, seriously evaluating options, and ready to make a decision.
If your website provides clear, structured, and trustworthy information, the chances of converting that visitor into a customer increase dramatically.
Your Website Is the Backbone of Your Business
A website is not optional — it is the foundation of serious digital marketing.
Unfortunately, many businesses spend heavily on social media ads but do not invest in a professional website. Social media feels easier: quick ads, fast visibility, and instant messages.
However, the reality is that competition on social media has never been higher.
Users are shown ads after almost every three posts. In such a crowded environment, holding a customer’s attention — and building trust — becomes extremely difficult.
Why a Website Delivers Long-Term Results
A website allows you to:
- Present your business information in a structured and professional way
- Clearly explain your services, benefits, and expertise
- Build credibility and trust before the customer contacts you
- Convert high-intent visitors into serious leads
This is why the most successful businesses still invest heavily in Google Search Ads and SEO, supported by strong websites.
Social media’s primary role is to create awareness and interest.
Your website is where decisions are made.
In Summary
Social media can bring attention.
Sales conversations can happen on messaging apps.
But real marketing performance, trust, and sustainable growth come from your website.
If you want customers who are ready to decide — not just scroll —
build your digital presence on a strong website first.